10-12-2008

SCORE

Squint Entertainment's new rock band 38th Parallel will be hitting the spotlight hard this summer with an intense marketing campaign focusing on "Horizon," the group's first single from it's debut project and July 2 release, Turn the Tides.

Released to rock radio May 31, "Horizon" will also be featured this summer on Wal-Mart's exclusive compilation sampler, Sonic Fuel. The song will be included on 100,000 music samplers available August 27 at Wal-Mart stores nationwide. To further amplify 38th Parallel's marketing support utilizing "Horizon," Word Distribution will also disseminate 150,000 music samplers to retail outlets for its national "You've Got Music" promotion this summer.

Along with the retail samplers, the hard-edged song "Horizon," which highlights the band's trademark not-so-urban hip-hop with vocal harmonies, will be 38th Parallel's first music video. Featuring an elaborate stage production before a live audience at Nashville's Gaylord Entertainment Center Annex, the video was recently recorded in 16x9 widescreen, 24-frame-progressive high-definition (24P HD) format, an arrangement resolving just over two million pixels per frame that matches the frame rate of theatre films.

As the momentum for the release of 38th Parallel's Turn the Tides continues to grow, the band has set up a new website to keep in touch with its broadening fan base. Since June 1, net surfers can view either a flash website complete with video clips or a standard html site suitable for dial-up modems. Once accessed, fans can listen to music from Turn the Tides, view images, obtain information about the band, including tour dates, and even subscribe to 38th Parallel's email list. To view the website, log onto www.38thParallelmusic.com.

Recently completing a 35-city tour with Skillet and The Benjamin Gate, music fans will also be able to see 38th Parallel at a number of key festivals this summer, including Creation East and West, Lifefest, and Sonshine. The band is also scheduled to perform at several Youth Specialties events this winter. With similarities to P.O.D., Project 86, and Linkin Park, 38th Parallel is one of the most hard-edged bands on Squint's roster. Under the production of Tony McAnany (P.O.D., Missy Elliott, Jennifer Knapp), Turn the Tides hosts songs expected to appeal to a large youth market.

Squint Entertainment, home to Sixpence None the Richer, 38th Parallel, and Souljahz, is a progressive label focused on making modern music relevant to today's youth culture. Squint Entertainment is a division of Warner Music Group, an AOL Time Warner Company.

Pictured above: 38th Parallel recently completed an interview with WAY FM's The X-Station in Nashville. The interview along with music from the band's July 2 release, Turn the Tides, will air online at www.thexstation.com later this month. Pictured are WAYM Music Director Ace McKay, 38th Parallel members Jeff Barton, Aaron Nordyke, Nathan Rippke, Shane Moe, and Mark Jennings and The X-Station assistant program director Kramer.

Pictured below: 38th Parallel is pictured taping its debut music video, "Horizon," in support of the band's first single from Turn the Tides. The video, filmed at the Gaylord Entertainment Center Annex, is slated for release later this summer.

Pictured below: 38th Parallel recently recorded an EPK in support of Turn the Tides. Pictured sitting are band members (front, l-r) Aaron Nordyke, Mark Jennings, Shane Moe, (back, l-r) Jeff Barton, and Nathan Rippke. Project One's cameraman Rich Schlansker and boom microphone operator Rick Reith recorded the interview.